十元店、两元店货源从哪里来?低价百货的进货门道
满店的商品单价不过几块十来块,十元店凭什么赚钱?答案不在零售端,在供应链:进价压得足够低、周转转得足够快、品类配得足够巧。
货源从哪里来?
低价百货的主力货源是两类:一是厂家直供的通货,量大价低,花色常规但胜在稳定;二是尾货清仓,价格极低但要挑着拿,看准了就是暴利,看走眼就是库存。新手主力走通货,尾货当补充,别把宝押在捡漏上。
怎么选品?
低价店选品有三个铁律:单价上限卡死——进价超过一半零售价的品慎重;高频刚需优先——清洁、收纳、厨房小件、个人护理,天天有人买;颜值即卖点——几块钱的东西,包装好看一倍,销量多三成。现在低价百货卖的不只是便宜,是“便宜又好看”。
怎么组货?
一家店几百个品,黄金结构是:70% 通货打底(稳定走量)+ 20% 应季款(跟着季节换)+ 10% 新奇款(负责吸引进店)。新奇款哪怕不怎么赚钱,把人带进门,其他货就有机会。
周转是生命线。
低价店拼的不是单件利润,是周转速度。同样的钱,别人一年转四次,你转八次,利润就翻倍。宁可勤补货,不要压大货——这是低价模式的铁律。
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